MediMe · Health Insurance Comparison Platform

Israeli health insurance agencies manage hundreds of clients, each holding policies from Maccabi, Meuhedet, Clalit, or multiple providers simultaneously. Every policy can include several supplemental appendices — Nispachim — each defining a specific set of benefit clauses and exclusions. For an agency advisor, determining whether a client is well-covered means cross-referencing dense policy documents across companies, reform eras, and product versions. Manually — every time.

Three structural problems made this unscalable. First, all policy data lived in the agency's Novidea CRM — a Salesforce-based system — but was entirely disconnected from any comparative entitlement database. Agents had no tool to answer the most fundamental question: is this client under-covered relative to what is available today? Second, major regulatory reforms in 2016 and 2023 changed the product landscape entirely, making historical comparisons error-prone without a system that understood reform boundaries. Third, as agencies grew, performing consistent, documented comparisons for every client became operationally unsustainable without automation.

The client came to quickdev with a clear problem: too much advisory knowledge trapped in documents and spreadsheets, too little visibility into client coverage positions, and no auditable record of the comparisons their agents were making on behalf of customers.

"Our agents were cross-referencing dense policy documents from three different insurers for every client review. There was no way to know if a customer was under-covered without doing it entirely by hand."